The ROI Lie: Why Design is More Than Just Pretty Pixels

💡 "Design ROI is just about making things look good, right?" WRONG.

In this episode, Nick Groeneveld and Tyler White expose the ROI myth that’s been holding designers back for decades.

That's because great design isn’t just about aesthetics. It’s about stakeholder management, moving the discussion forward, and making customers feel something (even when they’re pissed off about their experience with your product).

We break down:
✅ The perceived vs. actual value of design (and why it matters more than you think).
✅ How design shapes customer behavior and creates real business impact.
✅ The secret to handling angry clients (without losing your sanity).
✅ Why tracking customer sentiment is the goldmine most designers ignore.
✅ How to measure design impact in a way that actually makes sense to non-designers.

If you've ever struggled to prove your worth as a designer or convince clients that your work is more than just a “nice-to-have,” this episode is non-negotiable.

🎧 Listen now and start making design decisions that move the needle!